Open method

How we rank a prospect

No black box. Here is what puts a prospect in each tier, and in what order.

01
Three tiers, based on the first message's argument
Every prospect gets a single tier. It tells how strong the first message's argument can be: a problem the prospect can check for themselves.
Top opportunity
An open business whose site is down, blocked from Google or without HTTPS, or whose Google listing Website button leads to a dead page.
Good opportunity
A business with no site, only a page on a platform such as Doctolib or Facebook, or a real site its Google listing does not show.
Low
A business whose site works, even a dated one, whose site could not be checked, or which is closed, even temporarily.
02
Activity breaks the tie
Within a tier, the most active business comes first: recent reviews first, then the number of reviews and the rating. A recently created company moves up a little, never into another tier.
03
The honesty rule: never a false defect
A tier is only worth something if you can defend its argument to the prospect. So when we cannot verify a defect, we do not assert it.
The honesty rule: never a false defect
- A site our crawlers cannot audit, because it blocks them, is marked "to verify" and stays Low. We do not invent an outage.
- A displayed defect is a defect actually observed on the live site.
- A closed business, even temporarily, is never a top opportunity.

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