DasCAN
DasCAN
No black box. Here is exactly what makes a prospect worth pursuing, in what order, and why. The rubric is calibrated on thousands of analyzed sites.
Most tools score how good a business is. We do the opposite. For a web agency, the best prospect is not the most impressive business, it is the one whose website is the weakest and whose activity is solid enough to fund a redesign. The score measures the sales opportunity, not the prospect's success.
The technical state of the site carries most of the weight: it is what you will sell.
A living business, recent reviews and an open company, breaks the tie between two prospects with a similar site. A recently created company also gets a small boost, always within its tier.
From highest to lowest priority. The most serious flaw sets the level, and it is never offset by business strength.
Broken, down, parked or expired site
The hottest prospect: they no longer have a working site.
Very weak SEO
The site exists but is nearly invisible on Google.
No HTTPS
An unsecured site, a clear sign of technical neglect.
Google listing pointing to a broken site
The main storefront is broken, even if a site exists elsewhere.
No site at all
Everything to build, from scratch.
Dated but working design
A redesign to pitch, less urgent.
Healthy site
Nothing to sell honestly: not a prospect.
A score is only worth something if you can defend it to the prospect. So when we cannot verify a defect, we do not assert it.
The exact thresholds and fine weighting are continuously tuned from the thousands of sites we analyze, so the score stays true to the field. What you see here is the logic; the settings evolve with the data.
Test the rubric on your city with 75 free credits, no card.
Start for free